Bentley Debuts a Redesigned Logo Ahead of July 8 Concept Reveal
After 106 years, Bentley’s fifth-ever design of its famous winged ‘B’ logo takes on a sharper and more modern look.
Bentley has revealed a new design of its famous winged “B” logo.
The new design is the fifth iteration of the Bentley logo since the brand formed 106 years ago.
Before appearing on production models, the new logo will make its debut on a concept car that Bentley is planning to reveal on July 8.
Someone get Paul McCartney on the phone—new Wings are coming out of England. Wait, what’s that? Oh, it’s actually a new winged “B” logo from Bentley. The automaker just revealed a redesigned version of its trademark badge.
The newest iteration marks the fifth iteration of the Bentley logo in the company’s 106-year history. The new design is more streamlined and compact than its predecessors. It loses some feathers that used to sit below the B and adds a new border around the two wings.
The new design comes from a small team led by Robin Page, Bentley’s new director of design. According to Page, who took over design for the brand in 2023, the new logo gives a hint at the design direction that he has planned for the brand in the near future.
A More Modern Look
The new logo is meant to capture details from previous iterations, while also taking on a more modern look. Bentley says the new design is meant to be sharper and more dramatic, and that it draws inspiration from the angled wings of a peregrine falcon, while previous versions drew from softer birds.
The design was also chosen because it allows the B to stand alone as a logo without the wings. According to Bentley, the center of the logo is designed similarly to a luxury watch, complete with the bevelled glass edge and chamfered metal surround.
Before Bentley begins placing the logo on its production vehicles, the new wings will make their debut on a concept car the company is planning to reveal on July 8. The reveal coincides with Bentley opening a new design studio at its headquarters in England. No other details about the concept were provided, but we won’t have to wait long to find out more.
